WHY YOU CAN’T SELL TO C-SUITE EXECS

The Dangers of Asking Generic Sales Questions

Part 1
Why You Can't Sell to C-Suite Execs
Presentation slide titled 'Generic Discovery Can BACKFIRE (Especially With the C-SUITE)' showing a scatter plot with downward trend and a speaker on the right.
Part 2
The Best C-Suite Question I've Ever Heard
Screenshot of a video call with a man speaking and a zoomed-in book excerpt showing a question from Tim to Mike about recovery and injury prevention for LeBron, highlighted with a green oval.
coming tomorrow
Part 3
5 Attributes of Deal Closing Questions
Text reading 'Remember This? Just stop, spat the COO while I was mid sentence on my next question. I don’t have time for this generic line of questioning.' with a man speaking in a small video frame on the right.
Part 4
Live Recording of a Real C-Suite Question
Video call screen showing a man with short gray hair on the left and a featureless gray silhouette of a person on the right.
Part 5
How to Craft Your Own Deal-Closing Questions
Man in black polo shirt talking on a phone with green plants and wooden fence in the background and text overlay saying 'how to take control'.
Part 6
Do You Make These 4 Mistakes Selling to the C-Suite?
Napkin with handwritten message saying 'I think you're making a huge MISTAKE!' alongside an unlit matchstick.
Part 7
What Separate Sellers Who Earn $611,000/Year
CNBC headline stating the U.S. added 600,000 new millionaires last year under the wealth category.
MEET YOUR MENTOR

chris orlob

pclub.io logo with a stylized palm tree icon to the left of the text.

Chris Orlob helped grow Gong from 200k to $200M ARR and a $7.2B valuation in 5 years. While a sales director at Gong, he also built and led the #1 attaining sales segment, with a record-breaking number of president’s club winners. 

Today he is the CEO and co-founder of pclub.io, where he has coached and trained 12,000 B2B sellers to achieve life-changing success and financial freedom.

Smiling man with short gray hair wearing a black polo shirt and watch, arms crossed.
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