Course

Diamond In the Rough

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over 2,000+
Learners
Build a stronger sales team with Kevin Gaither’s proven system for interviewing and hiring early-career AEs and SDRs with a 90% success rate.
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Kevin Gaither
CRO at Inside Sales Experts
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Join learners mastering referral-driven prospecting

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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Smiling young man with slicked-back brown hair and green button-up shirt on a white background.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Smiling woman with brown hair in a ponytail wearing gold hoop earrings and a sleeveless beige top standing in front of a green abstract background.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Smiling man with short dark hair wearing a black shirt against a black background.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Portrait of a smiling middle-aged man with short brown hair and blue eyes against a beige background.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Smiling young man with slicked-back brown hair and green button-up shirt on a white background.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Smiling woman with brown hair in a ponytail wearing gold hoop earrings and a sleeveless beige top standing in front of a green abstract background.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Smiling man with short dark hair wearing a black shirt against a black background.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Portrait of a smiling middle-aged man with short brown hair and blue eyes against a beige background.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Smiling young man with slicked-back brown hair and green button-up shirt on a white background.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Smiling woman with brown hair in a ponytail wearing gold hoop earrings and a sleeveless beige top standing in front of a green abstract background.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Smiling man with short dark hair wearing a black shirt against a black background.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.

Stop guessing on sales hires and start building a team that compounds revenue

A bad hire does not just cost time. It drains pipeline, manager focus, team morale, and revenue momentum. Diamond In the Rough gives managers Kevin Gaither’s tried-and-true methodology for hiring early-career AEs and SDRs with far more confidence. Instead of relying on gut feel, outdated rep profiles, or polished interview answers, you will build clear hiring benchmarks, screen for the traits that actually predict success, run stronger behavioral interviews, and review your funnel with the same discipline you bring to revenue performance.

Before this course:

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You rely too much on gut feel when evaluating candidates
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Your hiring process rewards polish instead of true sales potential
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You mistake experience, confidence, or charisma for long-term fit
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Your interviews do not consistently reveal coachability, drive, competitiveness, or learning ability
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Mishires slow down pipeline, manager productivity, and team performance
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After this course:

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You build hiring benchmarks tied to the traits that actually predict sales success
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You know how to identify coachability, need for achievement, competitiveness, organization, continual learning, and optimism
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You avoid the seven deadly hiring mistakes that weaken early-career sales teams
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You run behavioral interviews that reveal real evidence, not rehearsed answers
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You improve hiring consistency, reduce mishires, and build a stronger revenue team
MEET YOUR MENTOR

Kevin Gaither

Kevin Gaither is the former SVP at ZipRecruiter, where he hired and led hundreds of AEs and SDRs. He is now the CRO at Inside Sales Experts and is considered one of the world’s top experts in sales hiring methods.
‍
‍Kevin’s sales leadership career began in 1994 and has spanned eight startups, including Business.com and ZipRecruiter. At ZipRecruiter, he grew the sales team from 0 to more than 500 salespeople and helped generate hundreds of millions of dollars in revenue in under eight years. His hiring philosophy comes from real operating experience, not theory.
‍
‍Diamond In the Rough brings Kevin’s hiring system into one practical course for managers who need to make better talent decisions. You will rethink the traditional hiring process, develop sharper benchmarks, screen for true sales potential, and build a repeatable way to find the “diamonds in the rough” who can grow into high-performing revenue talent.

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Course Overview

1
Introduction
Course Introduction
The Real Cost of Mishiring
Meet Your Mentor
2
How to Build the Foundation of 90% Success-Rate Hiring
Seven Deadly Hiring Mistakes to Avoid
Debunking the Ideal Rep Profile
Designing an Effective Hiring Process
3
Build Your Benchmarks
Developing Your Hiring Benchmarks
Trait #1: Coachability
Trait #2: Need for Achievement
Trait #3: Competitiveness
Trait #4: Organization
Trait #5: Continual Learning
Trait #6: Optimism
Refining Your Hiring Benchmarks
Masterclass: Behavioral Interviewing
4
Interviewing and Hiring Tactics With a 90% Success Rate
Hiring Steal-Worthy Salespeople
Finding Diamonds in the Rough
Expert Guide to Candidate Screening
Science of Interviewing
5
Reviewing Your Funnel, Summary, and Conclusion
Reviewing Your Hiring Funnel
The Next Level
Closing Note
Knowledge Check: Diamond in the Rough Course Assessment
Course info
Level
Intermediate
Topics
Hiring, Manager, Revenue Leadership, Sales Team Performance
Run Time
3h 11m
Course Resources
Diamond in the Rough Companion Workbook
Diamond in the Rough | One Pager
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Trusted by top performers at…

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Everything you get to build revenue skills that compound
Access the courses, practice tools, certifications, community, and expert coaching designed to turn learning into measurable performance.

Quarterly Plan

What’s included

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Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
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Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
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New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
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AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
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Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
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Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
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Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
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Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
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30-Day 100% Money-Back Guarantee
Not included in the quarterly plan, though you are welcome to cancel any time.

Annual Plan

MOST POPULAR

What’s included

White check mark inside a black circle with a glowing green outline.
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
White check mark inside a black circle with a glowing green outline.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
White check mark inside a black circle with a glowing green outline.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
White check mark inside a black circle with a glowing green outline.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
White check mark inside a black circle with a glowing green outline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
White check mark inside a black circle with a glowing green outline.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
REAL WORLD VALUE
$2,500 /quarter
YOUR INVESTMENT:
$299 /quarter
Sign Up For Quarterly
REAL WORLD VALUE
$10,000 /year
YOUR INVESTMENT:
$995 /year
Sign Up For Annual

Annual Plan

MOST POPULAR

What’s included

White check mark inside a black circle with a glowing green outline.
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
White check mark inside a black circle with a glowing green outline.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
White check mark inside a black circle with a glowing green outline.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
White check mark inside a black circle with a glowing green outline.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
White check mark inside a black circle with a glowing green outline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
White check mark inside a black circle with a glowing green outline.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
REAL WORLD VALUE
$10,000 /year
YOUR INVESTMENT:
$995 /year
Sign Up For Annual

FAQ

Who is pclub built for, and what makes it different from other sales training?
pclub is built for every revenue role, from SDR to AE to CRO, and for the teams that lead them. If your performance depends on revenue skills, you belong here.What sets pclub apart is the system behind it. Most sales training is a one-time event taught by outdated trainers with no real-world credibility. pclub is a continuous Revenue Skill Transformation System, taught exclusively by the top 1% of revenue experts in the world, reinforced through AI-powered skill practice, and designed to compound over time. You are not just getting access to content. You are getting a flywheel that builds measurable skill capacity and drives real revenue outcomes.
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. Start with whichever course or Transformation Path fits your most pressing goal and begin building skills you can apply right away. Every path is designed to move you forward fast.
How long will it take to apply what I learn?
Quickly. Every course is built for rapid, practical application, with templates, examples, and exercises designed around real-world scenarios. Most learners are putting new skills to work within their first week.
Will this work regardless of where I'm starting?
Yes. Every course and Transformation Path is built with a step-by-step structure that meets you where you are, whether you're closing your first deals or sharpening skills at the top of your game. The system is designed to compound, so every skill you build accelerates the next.
Are lessons live or recorded?
They are recorded. But pclub is not a video library you watch and forget. Each course is structured as a skill system, with instruction, homework, and AI-powered practice built in so you are actively building something repeatable, not just consuming content. Learn at your own pace, revisit modules anytime, and reinforce what you learn until the skill is yours.
Is access subscription-based?
Yes. Your subscription gives you full access to all courses and Transformation Paths, AI-powered skill practice, certifications, and the private Skill Stacker Community. Annual members also get live group coaching, live author bonus training sessions, and a 30-day money-back guarantee. Cancel anytime with no hidden terms or fine print.

Ready to hire the next generation of revenue talent with more confidence?

Use Kevin Gaither’s hiring methodology to avoid costly mishires, spot high-potential candidates, build stronger benchmarks, and create a sales hiring process that supports long-term revenue performance.

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