Course
Foundations Of Founder-led Sales
over 2,000+
Learners
Master the go-to frameworks founders use to run sharper discovery, sharpen positioning, deliver demos that hit, and build a repeatable sales process that scales beyond gut feel.
Daniel Hebert
Founder at SalesMVP Lab and Head of GTM at Savio
Start Course
Join learners mastering Founder-led Sales
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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Stop winging it on every call and start running a sales process that compounds growth
For technical founders, sales runs on instinct instead of structure — and growth stalls the moment referrals run out. This course gives you Daniel Hebert's complete operating system for early-stage selling: the FOUNDER framework for surfacing million-dollar problems, the RUE test for qualifying real pain, and a Minimum Viable Sales Process you can refine into a repeatable revenue engine.
Before this course:
Your sales depend on referrals, founder charisma, and one-off pitches
Discovery stays shallow and surfaces problems too small to justify your price
Your pitch sounds like a product summary instead of a clear case for change
Your demos walk buyers through features instead of showing the outcome they actually want
You have no repeatable process, so growth stalls the moment conversations stack up
After this course:
You run discovery with the FOUNDER framework and surface million-dollar problems
You apply the RUE test to qualify whether a pain is real, urgent, and expensive enough to act on
You build sales narratives that reframe the problem and earn buyer attention
You deliver demos using Before-After-Bridge that connect features to outcomes
You ship a Minimum Viable Sales Process you can iterate on every week and turn into a playbook
MEET YOUR MENTOR
Daniel Hebert
Daniel Hebert has spent more than a dozen years inside SaaS startups, watching founders launch great products and then run head-first into the same wall: they can build, but they cannot consistently sell. He's currently Founder at SalesMVP Lab and Head of GTM at Savio, and previously held senior GTM roles at Q4, Proposify, and LevelJump (acquired by Salesforce).
Daniel's philosophy on founder-led sales is simple. If the problem you uncover only costs the buyer $1,000 a year, they will never pay you $15,000 to solve it. Your job is to run the kind of discovery that surfaces real, urgent, expensive problems, then translate that pain into positioning, pitch, and demo work that earns the deal. Process beats charisma every time.
Foundations of Founder-Led Sales packages Daniel's playbook into one practical course built specifically for early-stage founders. You'll learn the FOUNDER discovery framework, the RUE qualification test, customer-language positioning, sales narrative construction, demo structure, and how to assemble it all into a Minimum Viable Sales Process you can refine into your team's eventual sales playbook.
Course Overview
1
Building Your Sales Foundation
Meet Your Mentor
What to Expect From This Course
Using the Workbook
Build Your Minimum Viable Sales Process (MVSP)
Resource: Sales Process and Playbook Elements
Resource: Minimum Viable Sales Process Workbook
2
Mastering the Discovery Conversation
What You'll Learn
Your Sales Programming Language
Founder Sales Methodology
Facts
Objectives and Pain
Uncovering Impact
Negative Consequences
Pain Funnel Discovery Technique
Driving Events
Reaching a Decision
Qualification vs. Discovery
Taking Good Discovery Notes
Excercise: Customize the FOUNDER Framework Inside Your MVSP Workbook
Knowledge Check: Mastering the Pain Funnel
3
Nailing Your Positioning Strategy
What You'll Learn
What Is Positioning
Alternatives
Unique Features
Why It Matters
Who Cares
Workbook To-Do
Examples of Positioning
Exercise: Map Your Problem Statements to RUE
4
Crafting a Powerful Pitch
What You'll Learn
What Is a Sales Narrative
Developing a Unique Point of View
Components of a Sales Pitch
Polarizing Insight
Positioning the Market
Reframing the Problem
An Ideal World
Your Solution
Example Narrative
Exercise: Reverse Engineer Your Positioning
5
Delivering a Winning Demo
What You'll Learn
Why Demos Are Important
How to Structure Your Demo
How to Script Your Chapters
Example Demo Chapters
Workbook To-Do
Exercise: Craft Your Sales Story
Demo Role Play: Objection Handling in Action
6
Running High-Impact Calls
What You'll Learn
Engineering Calls
Running Meetings
The Start
The Kickoff
Information Gathering
Information Sharing
Next Steps
How to Run an Intro Call
Resource: Intro Call Script
How to Run a Demo Call
Resource: Demo Call Script
How to Run a Pricing Call
Exercise: Craft a Compelling Demo Narrative
7
Building Your Sales Process
What You'll Learn
Running Sales Cycles 101
How to String Different Calls Together
How to Do Appropriate Follow-Ups
How to Build a Minimum Viable Sales Process
How Sales Processes Change Over Time
Workbook To-Do
Exercise: Find Your First Sales Narrative Thread
Knowledge Check: Foundations of Founder-Led Sales Knowledge Check
Course info
Level
Beginner
Topics
Founders, Revenue Skills, Discovery, Positioning, Demos, Sales Process
Run Time
4h 8m
Course Resources
Resource: Minimum Viable Sales Process Workbook
Resource: Sales Process and Playbook Elements
Resource: Intro Call Script
Resource: Demo Call Script
Resource: Foundations of Founder-Led Sales | One Pager
Trusted by top performers at…
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Everything you get to build revenue skills that compound
Access the courses, practice tools, certifications, community, and expert coaching designed to turn learning into measurable performance.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
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Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
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Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the quarterly plan, though you are welcome to cancel any time.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
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FAQ
Who is pclub built for, and what makes it different from other sales training?
pclub is built for every revenue role, from SDR to AE to CRO, and for the teams that lead them. If your performance depends on revenue skills, you belong here.What sets pclub apart is the system behind it. Most sales training is a one-time event taught by outdated trainers with no real-world credibility. pclub is a continuous Revenue Skill Transformation System, taught exclusively by the top 1% of revenue experts in the world, reinforced through AI-powered skill practice, and designed to compound over time. You are not just getting access to content. You are getting a flywheel that builds measurable skill capacity and drives real revenue outcomes.
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. Start with whichever course or Transformation Path fits your most pressing goal and begin building skills you can apply right away. Every path is designed to move you forward fast.
How long will it take to apply what I learn?
Quickly. Every course is built for rapid, practical application, with templates, examples, and exercises designed around real-world scenarios. Most learners are putting new skills to work within their first week.
Will this work regardless of where I'm starting?
Yes. Every course and Transformation Path is built with a step-by-step structure that meets you where you are, whether you're closing your first deals or sharpening skills at the top of your game. The system is designed to compound, so every skill you build accelerates the next.
Are lessons live or recorded?
They are recorded. But pclub is not a video library you watch and forget. Each course is structured as a skill system, with instruction, homework, and AI-powered practice built in so you are actively building something repeatable, not just consuming content. Learn at your own pace, revisit modules anytime, and reinforce what you learn until the skill is yours.
Is access subscription-based?
Yes. Your subscription gives you full access to all courses and Transformation Paths, AI-powered skill practice, certifications, and the private Skill Stacker Community. Annual members also get live group coaching, live author bonus training sessions, and a 30-day money-back guarantee. Cancel anytime with no hidden terms or fine print.
Ready to replace gut-feel selling with a process you can actually scale?
Use Daniel Hebert's founder-led sales playbook to run sharper discovery, surface million-dollar problems, deliver demos that show outcomes, and turn your next 100 conversations into a repeatable engine for predictable revenue growth.
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