Course

Foundations of Signal Based Selling

Headshots of five diverse professionals smiling, arranged in circular frames.
over 2,000+
Learners
Master the art of timing and personalization throughout the entire sales process by learning how to spot buyer signals, create relevance, and turn outreach into better pipeline.
Alexa Grabell
Co-Founder and CEO of Pocus
Start Course

Join learners mastering Foundations of Signal Based Selling

Portrait of a smiling middle-aged man with short brown hair and blue eyes against a beige background.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Smiling young man with slicked-back brown hair and green button-up shirt on a white background.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Smiling woman with brown hair in a ponytail wearing gold hoop earrings and a sleeveless beige top standing in front of a green abstract background.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Smiling man with short dark hair wearing a black shirt against a black background.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Portrait of a smiling middle-aged man with short brown hair and blue eyes against a beige background.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Smiling young man with slicked-back brown hair and green button-up shirt on a white background.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Smiling woman with brown hair in a ponytail wearing gold hoop earrings and a sleeveless beige top standing in front of a green abstract background.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Smiling man with short dark hair wearing a black shirt against a black background.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Portrait of a smiling middle-aged man with short brown hair and blue eyes against a beige background.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Smiling young man with slicked-back brown hair and green button-up shirt on a white background.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Smiling woman with brown hair in a ponytail wearing gold hoop earrings and a sleeveless beige top standing in front of a green abstract background.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Smiling man with short dark hair wearing a black shirt against a black background.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.

Stop sending generic outreach and start using signals buyers actually care about

Generic outbound is easier than ever to scale, which means buyers are tuning it out faster than ever. This course gives you Alexa Grabell's practical system for identifying meaningful sales signals, mapping those signals to the customer journey, building plays around buyer intent, and using the WARM framework to create outreach that feels timely, relevant, and personal.

Before this course:

White stylized X inside a black circle with a red outline around it.
Your outreach depends on volume, templates, and generic personalization
White stylized X inside a black circle with a red outline around it.
You struggle to know which accounts are worth prioritizing right now
White stylized X inside a black circle with a red outline around it.
Your reps reference surface-level details instead of meaningful buying signals
White stylized X inside a black circle with a red outline around it.
Your plays are not clearly tied to customer journey stage, intent, or business goal
White stylized X inside a black circle with a red outline around it.
You are unsure when to automate, personalize, or go fully custom
White check mark inside a green circular outline on a transparent background.

After this course:

White check mark inside a black circle with a glowing green outline.
You identify internal and external signals that reveal buyer intent, behavior, and context
White check mark inside a black circle with a glowing green outline.
You map signals across the customer journey so outreach matches the buyer’s stage
White check mark inside a black circle with a glowing green outline.
You build sales plays using Signal + Goal + Action
White check mark inside a black circle with a glowing green outline.
You use the WARM framework to create outreach that is relevant, authoritative, and personal
White check mark inside a black circle with a glowing green outline.
You evaluate play effectiveness and optimize workflows based on real performance data
MEET YOUR MENTOR

Alexa Grabell

Alexa Grabell is the co-founder and CEO of Pocus, an AI-powered revenue data platform designed to help go-to-market teams unlock insights from product usage data. Prior to founding Pocus in 2021, Alexa worked in sales operations at Dataminr, where she recognized the challenges of accessing and leveraging product and customer data effectively.

Alexa's approach to signal-based selling is built around one core idea: better timing creates better conversations. Instead of asking reps to send more of the same, she teaches teams how to identify the moments that actually matter, understand what those moments reveal about buyer intent, and use them to create outreach that feels contextual instead of automated.

Foundations of Signal Based Selling packages Alexa's playbook into a practical course for SDRs, AEs, and revenue teams that want to improve prospecting quality, conversion, and account prioritization. You'll learn how to identify internal and external signals, map signals across the customer journey, build signal-based plays, use the WARM framework, and evaluate which plays are actually moving pipeline forward.

Course Overview

1
Introduction
Breaking Through The Noise is Harder Than Ever
Meet Your Mentor
2
Align Signals & Create Relevance
Deciphering Customer Intent: Understanding Sales Signals
Exercise: Deciphering Customer Intent: Understanding Sales Signals: Selling Signals Audit
Mapping Signals Throughout the Customer Journey
Plays & Goals
Exercise: Plays & Goals: Build Your First Play
3
Actioning Signals
Getting Started With WARM Outbound Techniques
Threading WARM Together
4
Optimize Workflows
Executing Your Own Plays
Rolling Our Your Own Plays
Evaluating Play Effectiveness
5
Wrapping It Up
Lesson: Conclusion
Knowledge Check: Foundations of Signal Based Selling Knowledge Check
Course info
Level
Intermediate
Topics
AEs, SDR, Revenue Skills, Prospecting, Personalization, Signal-Based Selling
Run Time
51m 7s
Course Resources
Resource: Selling Signals Audit
Resource: Build Your First Play
Resource: Signal Based Selling Program Guide
Resource: Signal Based Email Scorecard
Resource: Foundations of Signal Based Selling | One Pager
Start Course
Start Course

Trusted by top performers at…

Blue Snowflake logo with a stylized snowflake icon and the word 'snowflake' in lowercase.
LinkedIn logo with white lowercase 'in' on a blue square background.
Blue Snowflake logo with a stylized snowflake icon and the word 'snowflake' in lowercase.
LinkedIn logo with white lowercase 'in' on a blue square background.
Blue Snowflake logo with a stylized snowflake icon and the word 'snowflake' in lowercase.
LinkedIn logo with white lowercase 'in' on a blue square background.
Everything you get to build revenue skills that compound
Access the courses, practice tools, certifications, community, and expert coaching designed to turn learning into measurable performance.

Quarterly Plan

What’s included

White check mark inside a black circle with a glowing green outline.
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
White check mark inside a black circle with a glowing green outline.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
White check mark inside a black circle with a glowing green outline.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
White stylized X inside a black circle with a red outline around it.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
White stylized X inside a black circle with a red outline around it.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
White stylized X inside a black circle with a red outline around it.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
White stylized X inside a black circle with a red outline around it.
30-Day 100% Money-Back Guarantee
Not included in the quarterly plan, though you are welcome to cancel any time.

Annual Plan

MOST POPULAR

What’s included

White check mark inside a black circle with a glowing green outline.
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
White check mark inside a black circle with a glowing green outline.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
White check mark inside a black circle with a glowing green outline.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
White check mark inside a black circle with a glowing green outline.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
White check mark inside a black circle with a glowing green outline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
White check mark inside a black circle with a glowing green outline.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
REAL WORLD VALUE
$1,499 /quarter
YOUR INVESTMENT:
$299 /quarter
Sign Up For Quarterly
REAL WORLD VALUE
$10,000 /year
YOUR INVESTMENT:
$995 /year
Sign Up For Annual

Annual Plan

MOST POPULAR

What’s included

White check mark inside a black circle with a glowing green outline.
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
White check mark inside a black circle with a glowing green outline.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
White check mark inside a black circle with a glowing green outline.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
White check mark inside a black circle with a glowing green outline.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
White check mark inside a black circle with a glowing green outline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
White check mark inside a black circle with a glowing green outline.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
REAL WORLD VALUE
$10,000 /year
YOUR INVESTMENT:
$995 /year
Sign Up For Annual

FAQ

Who is pclub built for, and what makes it different from other sales training?
pclub is built for every revenue role, from SDR to AE to CRO, and for the teams that lead them. If your performance depends on revenue skills, you belong here.What sets pclub apart is the system behind it. Most sales training is a one-time event taught by outdated trainers with no real-world credibility. pclub is a continuous Revenue Skill Transformation System, taught exclusively by the top 1% of revenue experts in the world, reinforced through AI-powered skill practice, and designed to compound over time. You are not just getting access to content. You are getting a flywheel that builds measurable skill capacity and drives real revenue outcomes.
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. Start with whichever course or Transformation Path fits your most pressing goal and begin building skills you can apply right away. Every path is designed to move you forward fast.
How long will it take to apply what I learn?
Quickly. Every course is built for rapid, practical application, with templates, examples, and exercises designed around real-world scenarios. Most learners are putting new skills to work within their first week.
Will this work regardless of where I'm starting?
Yes. Every course and Transformation Path is built with a step-by-step structure that meets you where you are, whether you're closing your first deals or sharpening skills at the top of your game. The system is designed to compound, so every skill you build accelerates the next.
Are lessons live or recorded?
They are recorded. But pclub is not a video library you watch and forget. Each course is structured as a skill system, with instruction, homework, and AI-powered practice built in so you are actively building something repeatable, not just consuming content. Learn at your own pace, revisit modules anytime, and reinforce what you learn until the skill is yours.
Is access subscription-based?
Yes. Your subscription gives you full access to all courses and Transformation Paths, AI-powered skill practice, certifications, and the private Skill Stacker Community. Annual members also get live group coaching, live author bonus training sessions, and a 30-day money-back guarantee. Cancel anytime with no hidden terms or fine print.

Ready to turn buyer signals into better pipeline?

Use Alexa Grabell's signal-based selling system to identify the right accounts, reach out at the right moment, personalize with real relevance, and build plays that help your team convert more of the buyers already showing intent.

Take This Course
Start Course