Course
High Velocity Closing For Smb Sellers
over 2,000+
Learners
Learn the closing system Kyle Norton uses to help SMB sellers stack value, handle objections, gain micro-agreements, and move deals forward faster.
Kyle Norton
Chief Revenue Officer at Owner.com
Start Course
Join learners mastering Closing For Smb Sellers
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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Stop letting good SMB deals stall and start closing with control, urgency, and confidence
SMB deals move fast until they do not. Pricing gets awkward, objections surface late, next steps get vague, and buyers drift into no decision. This course gives you Kyle Norton's high-velocity closing system for stacking value before price, using tie-downs and assumptive closes, handling objections with LASER, building momentum through micro-agreements, and off-ramping bad-fit buyers before they drain your pipeline.
Before this course:
You wait until the end of the call to “ask for the deal”
Your pricing conversations create hesitation instead of confidence
Objections show up late and slow down deals that should be moving
Your next steps are vague, soft, or disconnected from the buyer’s process
You keep chasing bad-fit buyers long after the deal has lost momentum
After this course:
You stack value before price so the buyer sees the full business impact
You present pricing with confidence and de-risk the decision
You use tie-downs, assumptive closes, and micro-agreements to build momentum
You handle objections with the LASER framework instead of reacting defensively
You uncover the real path to close and set next steps that keep deals moving
MEET YOUR MENTOR
Kyle Norton
Kyle Norton, the Chief Revenue Officer of Owner.com has spent over 16 years in sales, building a reputation for driving growth and leading massive go-to-market strategies—most notably at Shopify, where he oversaw a quarter-billion-dollar business unit. Now, he leads the revenue function at Owner.com, where they sell a platform dedicated to helping mom-and-pop restaurants thrive.
Kyle constantly look for ways to level up the excellence of his own teams so that they can see steady, objective growth. Owner.com has grown 10X in 2 years on the back of great sales craft and strong closing.
High Velocity Closing for SMB Sellers packages Kyle's closing system into a practical course for reps who need to move deals forward without pressure, gimmicks, or wasted time. You'll learn how to stack value, present price, use tie-downs, apply the LASER objection handling framework, gain micro-agreements, uncover the real path to close, set stronger next steps, and off-ramp non-buyers with transparency.
Course Overview
1
Intro to High Velocity Closing
2
Three Steps to High Velocity Closing
How (And Why) to “Stack Value” Before Your Close Role Play: "Stack-the-value"
Role Play: "Stack-the-value"
How (And Why) to Present Pricing Like a Pro
Presenting price
How (And Why) to Close With A “Tie Down”
Role Play: Assumptive close
Exercise: Craft Your Close and Put the Three Steps In Action
3
The LASER Framework for Overcoming Closing Objections
Overview of the LASER Objection Handling Framework
Objection Handling LASER Script Example
Role Play: Objection handling
Build Closing Momentum With Micro Agreements
4
How to Run a Closing Motion Across Multiple Calls
How (and Why) to Uncover the Real Path to Close
Role Play: Understanding the path-to-close
How to Shape the Evaluation and Close
5
Taking the Lead With Next Steps
The Right Way to Set Next Steps
Follow Through on Next Steps Like a Pro
The Crucial Skill of Off-Ramping Bad Buyers
How (And Why) to Make It Easy to Walk Away
Role Play: Off-ramping non-buyers
6
Put it All Together
End to End Demonstration of High Velocity Closing
Course Recap of High Velocity Closing
Knowledge Check: High Velocity Closing Knowledge Check
Course info
Level
Intermediate
Topics
AEs, SMB, Revenue Skills, Closing, Objection Handling, Sales Process
Run Time
2h 8m
Course Resources
Resource: Set Up & Tie Down Worksheet
Resource: Micro Agreements Worksheet
Resource: Closing Checklist
Resource: High Velocity Closing Program Guide
Resource: High Velocity Closing Scorecard
Resource: High Velocity Closing for SMB Sellers | One Pager
Trusted by top performers at…
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Access the courses, practice tools, certifications, community, and expert coaching designed to turn learning into measurable performance.
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Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
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What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
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FAQ
Who is pclub built for, and what makes it different from other sales training?
pclub is built for every revenue role, from SDR to AE to CRO, and for the teams that lead them. If your performance depends on revenue skills, you belong here.What sets pclub apart is the system behind it. Most sales training is a one-time event taught by outdated trainers with no real-world credibility. pclub is a continuous Revenue Skill Transformation System, taught exclusively by the top 1% of revenue experts in the world, reinforced through AI-powered skill practice, and designed to compound over time. You are not just getting access to content. You are getting a flywheel that builds measurable skill capacity and drives real revenue outcomes.
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. Start with whichever course or Transformation Path fits your most pressing goal and begin building skills you can apply right away. Every path is designed to move you forward fast.
How long will it take to apply what I learn?
Quickly. Every course is built for rapid, practical application, with templates, examples, and exercises designed around real-world scenarios. Most learners are putting new skills to work within their first week.
Will this work regardless of where I'm starting?
Yes. Every course and Transformation Path is built with a step-by-step structure that meets you where you are, whether you're closing your first deals or sharpening skills at the top of your game. The system is designed to compound, so every skill you build accelerates the next.
Are lessons live or recorded?
They are recorded. But pclub is not a video library you watch and forget. Each course is structured as a skill system, with instruction, homework, and AI-powered practice built in so you are actively building something repeatable, not just consuming content. Learn at your own pace, revisit modules anytime, and reinforce what you learn until the skill is yours.
Is access subscription-based?
Yes. Your subscription gives you full access to all courses and Transformation Paths, AI-powered skill practice, certifications, and the private Skill Stacker Community. Annual members also get live group coaching, live author bonus training sessions, and a 30-day money-back guarantee. Cancel anytime with no hidden terms or fine print.
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