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Get instant access to practical business lessons from founders who have built billion-dollar companies.

Time & Energy
management for sdrs

kyle norton, CEO at Owner
Protect focus and performance consistently week after week.

Early stage deal qualification

Kate Stringfield
How to stop chasing bad deals (and win the right deals).

Early stage deal qualification

Kate Stringfield
How to stop chasing bad deals (and win the right deals).

Early stage deal qualification

Kate Stringfield
How to stop chasing bad deals (and win the right deals).

Meet Your Instructors

No outdated “trainers.” No overhyped influencers. Every course, certification, and transformation path is taught by the most successful revenue experts on the planet — masters in the exact deals, motions, and leadership challenges you face.
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Chris Bussing

Break Into Tech Sales Expert. Backed by 10 years of Sales Leadership at Oracle & Google Cloud.

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Chris Orlob

CEO of pclub.io and previously grew Gong.io from $200k to $200M ARR and a $7.2 billion valuation.

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Chris Ritson

Sales leader, founder, and angel investor who scaled outbound teams at Tessian and Peakon through critical funding stages and grew Perkbox from first sales hire to a large commercial team.

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Daniel Hebert

2x VP Sales who grew both startups from $0 in revenue to successful exits. Now coaches founder-led sellers on how to close your first 100 customers.

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Emily Worrell

Emily Worrell is the Global SDR Enablement Manager at Snowflake, former Enterprise BDR and AE at Salesforce and has trained hundreds of reps globally. 90% of the SDRs she managed exceeded quota, and nearly half earned promotions within a year.

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Florin Tatulea

LinkedIn's Top Voice on Cold Email Copywriting and World Expert on Cold Outbound Email Prospecting. Repeat senior sales leader at multiple hypergrowth companies.

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Kevin Gaither

Former SVP Sales at Ziprecruiter; grew the business from 19 employees to $400 million ARR.

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Kevin "KD" Dorsey

The godfather of SaaS Sales. 3X CRO, successfully scaled four companies from $0 to $100 million ARR through outbound programs.

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Krysten Conner

Enterprise AE @ UserGems. Helped scale 3 multi-billion dollar tech companies (Salesforce, Tableau and Outreach) as an EAE.

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Kyle Asay

VP Global Sales at LaunchDarkly. Former VP Sales at both MongoDM and Qualtrics.

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Kyle Coleman

Global VP of Marketing at ClickUp, LinkedIn Top Voice, and former CMO at Copy.ai and Clari who built Looker's entire outbound motion from the ground up and scaled their SDR team

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Nate Nasralla

CEO, Fluint.io. Best-seller author of the book Selling With, and former enterprise sales leader with record-breaking revenue growth.

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Rachel Shi

Top 1% Strategic Account Executive With Track Record For Overachievement Against Large Quotas.

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Sean Gentry

Senior Sales Leader at Webflow; creator of the Fit to Lead Frontline Management framework and renowned frontline management trainer and coach.

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Todd Busler

CEO, Champify. Former VP of sales at Heap where he grew revenue from $300k to $40M ARR.

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Vivian Yan

AE Manager at Loop AI, former AE at BILL during its pre-IPO hyper-growth phase, and PitchBook sales leader where 90% of her team exceeded quota and over half were promoted within a year.

Text Link
Chris Bussing

Break Into Tech Sales Expert. Backed by 10 years of Sales Leadership at Oracle & Google Cloud.

Text Link
Chris Orlob

CEO of pclub.io and previously grew Gong.io from $200k to $200M ARR and a $7.2 billion valuation.

Text Link
Chris Ritson

Sales leader, founder, and angel investor who scaled outbound teams at Tessian and Peakon through critical funding stages and grew Perkbox from first sales hire to a large commercial team.

Text Link
Daniel Hebert

2x VP Sales who grew both startups from $0 in revenue to successful exits. Now coaches founder-led sellers on how to close your first 100 customers.

Text Link
Emily Worrell

Emily Worrell is the Global SDR Enablement Manager at Snowflake, former Enterprise BDR and AE at Salesforce and has trained hundreds of reps globally. 90% of the SDRs she managed exceeded quota, and nearly half earned promotions within a year.

Text Link
Florin Tatulea

LinkedIn's Top Voice on Cold Email Copywriting and World Expert on Cold Outbound Email Prospecting. Repeat senior sales leader at multiple hypergrowth companies.

Text Link
Kevin Gaither

Former SVP Sales at Ziprecruiter; grew the business from 19 employees to $400 million ARR.

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Kevin "KD" Dorsey

The godfather of SaaS Sales. 3X CRO, successfully scaled four companies from $0 to $100 million ARR through outbound programs.

Text Link
Krysten Conner

Enterprise AE @ UserGems. Helped scale 3 multi-billion dollar tech companies (Salesforce, Tableau and Outreach) as an EAE.

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Kyle Asay

VP Global Sales at LaunchDarkly. Former VP Sales at both MongoDM and Qualtrics.

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Kyle Coleman

Global VP of Marketing at ClickUp, LinkedIn Top Voice, and former CMO at Copy.ai and Clari who built Looker's entire outbound motion from the ground up and scaled their SDR team

Text Link
Nate Nasralla

CEO, Fluint.io. Best-seller author of the book Selling With, and former enterprise sales leader with record-breaking revenue growth.

Text Link
Rachel Shi

Top 1% Strategic Account Executive With Track Record For Overachievement Against Large Quotas.

Text Link
Sean Gentry

Senior Sales Leader at Webflow; creator of the Fit to Lead Frontline Management framework and renowned frontline management trainer and coach.

Text Link
Todd Busler

CEO, Champify. Former VP of sales at Heap where he grew revenue from $300k to $40M ARR.

Text Link
Vivian Yan

AE Manager at Loop AI, former AE at BILL during its pre-IPO hyper-growth phase, and PitchBook sales leader where 90% of her team exceeded quota and over half were promoted within a year.

Text Link
Chris Bussing

Break Into Tech Sales Expert. Backed by 10 years of Sales Leadership at Oracle & Google Cloud.

Text Link
Chris Orlob

CEO of pclub.io and previously grew Gong.io from $200k to $200M ARR and a $7.2 billion valuation.

Text Link
Chris Ritson

Sales leader, founder, and angel investor who scaled outbound teams at Tessian and Peakon through critical funding stages and grew Perkbox from first sales hire to a large commercial team.

Text Link
Daniel Hebert

2x VP Sales who grew both startups from $0 in revenue to successful exits. Now coaches founder-led sellers on how to close your first 100 customers.

Text Link
Emily Worrell

Emily Worrell is the Global SDR Enablement Manager at Snowflake, former Enterprise BDR and AE at Salesforce and has trained hundreds of reps globally. 90% of the SDRs she managed exceeded quota, and nearly half earned promotions within a year.

Text Link
Florin Tatulea

LinkedIn's Top Voice on Cold Email Copywriting and World Expert on Cold Outbound Email Prospecting. Repeat senior sales leader at multiple hypergrowth companies.

Text Link
Kevin Gaither

Former SVP Sales at Ziprecruiter; grew the business from 19 employees to $400 million ARR.

Text Link
Kevin "KD" Dorsey

The godfather of SaaS Sales. 3X CRO, successfully scaled four companies from $0 to $100 million ARR through outbound programs.

Text Link
Krysten Conner

Enterprise AE @ UserGems. Helped scale 3 multi-billion dollar tech companies (Salesforce, Tableau and Outreach) as an EAE.

Text Link
Kyle Asay

VP Global Sales at LaunchDarkly. Former VP Sales at both MongoDM and Qualtrics.

Text Link
Kyle Coleman

Global VP of Marketing at ClickUp, LinkedIn Top Voice, and former CMO at Copy.ai and Clari who built Looker's entire outbound motion from the ground up and scaled their SDR team

Text Link
Nate Nasralla

CEO, Fluint.io. Best-seller author of the book Selling With, and former enterprise sales leader with record-breaking revenue growth.

Text Link
Rachel Shi

Top 1% Strategic Account Executive With Track Record For Overachievement Against Large Quotas.

Text Link
Sean Gentry

Senior Sales Leader at Webflow; creator of the Fit to Lead Frontline Management framework and renowned frontline management trainer and coach.

Text Link
Todd Busler

CEO, Champify. Former VP of sales at Heap where he grew revenue from $300k to $40M ARR.

Text Link
Vivian Yan

AE Manager at Loop AI, former AE at BILL during its pre-IPO hyper-growth phase, and PitchBook sales leader where 90% of her team exceeded quota and over half were promoted within a year.

Curriculum

Unlock the rest
of the carriculum

Sample class 1

X modules
X lessons

Become the most precise prospector on your team. Stop wasting effort on accounts that will never buy and start building a territory that consistently converts.

Master these skills:
White check mark inside a black circle with a glowing green outline.
ICP Definition
White check mark inside a black circle with a glowing green outline.
Signal-Based Targeting
White check mark inside a black circle with a glowing green outline.
Territory Planning
White check mark inside a black circle with a glowing green outline.
Buying Committee Mapping
White check mark inside a black circle with a glowing green outline.
Multi-Threading Large Accounts
1
Stop Writing DMs That Sound Like Robots
Fix Your Profile Before You Send a Single DM
Three Fatal Mistakes Killing Your Reply Rates
Three Beliefs That Separate Closers From Spammers
Your First Quick Win - Fix One DM in Five Minutes
2
The DM Trust Ladder That Turns Strangers Into Meetings
Rung 1 — Connect Without Sounding Desperate
Rung 2 — Write Opening DMs That Actually Get Replies
Rung 3 — Turn Replies Into Discovery Conversations
Rung 4 — Win the 90% Who Ignore Your First Message
Recover Cold Conversations Without Sounding Needy
3
Cherry-Pick Your Way to Better Results
The Warren Buffett Rule for LinkedIn Prospecting
Handle Every Objection Without Losing the Relationship
Stay Human When AI Writes Your Messages
4
Multi-Thread Your Way Out of Dead Ends
Why Single-Threading Kills Deals You Should Win
Ask for Internal Intros Without Looking Desperate
Get Warm Referrals From Customers and Connections
5
Your 48-Hour Sprint Starts Right Now
Build Your Hit List in the Next 30 Minutes
Track the Five Metrics That Actually Matter
Three Habits That Make You Dangerous
What Comes After You Master DMs

Sample class 2

X modules
X lessons

Become the most precise prospector on your team. Stop wasting effort on accounts that will never buy and start building a territory that consistently converts.

Master these skills:
White check mark inside a black circle with a glowing green outline.
ICP Definition
White check mark inside a black circle with a glowing green outline.
Signal-Based Targeting
White check mark inside a black circle with a glowing green outline.
Territory Planning
White check mark inside a black circle with a glowing green outline.
Buying Committee Mapping
White check mark inside a black circle with a glowing green outline.
Multi-Threading Large Accounts
1
Stop Writing DMs That Sound Like Robots
Fix Your Profile Before You Send a Single DM
Three Fatal Mistakes Killing Your Reply Rates
Three Beliefs That Separate Closers From Spammers
Your First Quick Win - Fix One DM in Five Minutes
2
The DM Trust Ladder That Turns Strangers Into Meetings
Rung 1 — Connect Without Sounding Desperate
Rung 2 — Write Opening DMs That Actually Get Replies
Rung 3 — Turn Replies Into Discovery Conversations
Rung 4 — Win the 90% Who Ignore Your First Message
Recover Cold Conversations Without Sounding Needy
3
Cherry-Pick Your Way to Better Results
The Warren Buffett Rule for LinkedIn Prospecting
Handle Every Objection Without Losing the Relationship
Stay Human When AI Writes Your Messages
4
Multi-Thread Your Way Out of Dead Ends
Why Single-Threading Kills Deals You Should Win
Ask for Internal Intros Without Looking Desperate
Get Warm Referrals From Customers and Connections
5
Your 48-Hour Sprint Starts Right Now
Build Your Hit List in the Next 30 Minutes
Track the Five Metrics That Actually Matter
Three Habits That Make You Dangerous
What Comes After You Master DMs

Sample class 3

X modules
X lessons

Become the most precise prospector on your team. Stop wasting effort on accounts that will never buy and start building a territory that consistently converts.

Master these skills:
White check mark inside a black circle with a glowing green outline.
ICP Definition
White check mark inside a black circle with a glowing green outline.
Signal-Based Targeting
White check mark inside a black circle with a glowing green outline.
Territory Planning
White check mark inside a black circle with a glowing green outline.
Buying Committee Mapping
White check mark inside a black circle with a glowing green outline.
Multi-Threading Large Accounts
1
Stop Writing DMs That Sound Like Robots
Fix Your Profile Before You Send a Single DM
Three Fatal Mistakes Killing Your Reply Rates
Three Beliefs That Separate Closers From Spammers
Your First Quick Win - Fix One DM in Five Minutes
2
The DM Trust Ladder That Turns Strangers Into Meetings
Rung 1 — Connect Without Sounding Desperate
Rung 2 — Write Opening DMs That Actually Get Replies
Rung 3 — Turn Replies Into Discovery Conversations
Rung 4 — Win the 90% Who Ignore Your First Message
Recover Cold Conversations Without Sounding Needy
3
Cherry-Pick Your Way to Better Results
The Warren Buffett Rule for LinkedIn Prospecting
Handle Every Objection Without Losing the Relationship
Stay Human When AI Writes Your Messages
4
Multi-Thread Your Way Out of Dead Ends
Why Single-Threading Kills Deals You Should Win
Ask for Internal Intros Without Looking Desperate
Get Warm Referrals From Customers and Connections
5
Your 48-Hour Sprint Starts Right Now
Build Your Hit List in the Next 30 Minutes
Track the Five Metrics That Actually Matter
Three Habits That Make You Dangerous
What Comes After You Master DMs

Sample class 4

X modules
X lessons

Become the most precise prospector on your team. Stop wasting effort on accounts that will never buy and start building a territory that consistently converts.

Master these skills:
White check mark inside a black circle with a glowing green outline.
ICP Definition
White check mark inside a black circle with a glowing green outline.
Signal-Based Targeting
White check mark inside a black circle with a glowing green outline.
Territory Planning
White check mark inside a black circle with a glowing green outline.
Buying Committee Mapping
White check mark inside a black circle with a glowing green outline.
Multi-Threading Large Accounts
1
Stop Writing DMs That Sound Like Robots
Fix Your Profile Before You Send a Single DM
Three Fatal Mistakes Killing Your Reply Rates
Three Beliefs That Separate Closers From Spammers
Your First Quick Win - Fix One DM in Five Minutes
2
The DM Trust Ladder That Turns Strangers Into Meetings
Rung 1 — Connect Without Sounding Desperate
Rung 2 — Write Opening DMs That Actually Get Replies
Rung 3 — Turn Replies Into Discovery Conversations
Rung 4 — Win the 90% Who Ignore Your First Message
Recover Cold Conversations Without Sounding Needy
3
Cherry-Pick Your Way to Better Results
The Warren Buffett Rule for LinkedIn Prospecting
Handle Every Objection Without Losing the Relationship
Stay Human When AI Writes Your Messages
4
Multi-Thread Your Way Out of Dead Ends
Why Single-Threading Kills Deals You Should Win
Ask for Internal Intros Without Looking Desperate
Get Warm Referrals From Customers and Connections
5
Your 48-Hour Sprint Starts Right Now
Build Your Hit List in the Next 30 Minutes
Track the Five Metrics That Actually Matter
Three Habits That Make You Dangerous
What Comes After You Master DMs
Close More Deals, Grow Your Income, and Accelerate Your Career With the World’s #1 AE Performance Platform

Quarterly Plan

What’s included

White check mark inside a black circle with a glowing green outline.
The Complete SDR Mastery Path
Four stages. Target the right accounts. Start conversations. Turn conversations into qualified pipeline. Execute consistently to book more meetings. Built by the world’s top outbound operators.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Credentials that signal elite SDR performance to your manager, your next employer, and every AE who wants to work with you.
White check mark inside a black circle with a glowing green outline.
New Courses Every Month
New courses, playbooks, and frameworks released monthly from operators actively building pipeline right now.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Rehearse cold calls, sharpen objection responses, and pressure-test your messaging so you book more meetings before you go live.
White check mark inside a black circle with a glowing green outline.
Live Expert Training Sessions
Direct access to CROs and SDR leaders helping you improve outreach, pipeline generation, and conversion in real time.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Try it risk-free for 30 days.

What’s included

White check mark inside a black circle with a glowing green outline.
The Complete SDR Mastery Path
Four stages. Target the right accounts. Start conversations. Turn conversations into qualified pipeline. Execute consistently to book more meetings. Built by the world’s top outbound operators.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Credentials that signal elite SDR performance to your manager, your next employer, and every AE who wants to work with you.
White check mark inside a black circle with a glowing green outline.
New Courses Every Month
New courses, playbooks, and frameworks released monthly from operators actively building pipeline right now.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Rehearse cold calls, sharpen objection responses, and pressure-test your messaging so you book more meetings before you go live.
White check mark inside a black circle with a glowing green outline.
Live Expert Training Sessions
Direct access to CROs and SDR leaders helping you improve outreach, pipeline generation, and conversion in real time.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Try it risk-free for 30 days.

Save 20% off the quarterly rate when you commit to the full year.

If you hired a top SDR coach, invested in elite outbound training, and bought one-on-one mentorship from operators who’ve built SDR teams at Snowflake, ClickUp, and Owner.com, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
REAL WORLD VALUE
$1,499 /quarter
YOUR INVESTMENT:
$299 /quarter
REAL WORLD VALUE
$10,000 /year
YOUR INVESTMENT:
$995 /year

What’s included

White check mark inside a black circle with a glowing green outline.
The Complete SDR Mastery Path
Four stages. Target the right accounts. Start conversations. Turn conversations into qualified pipeline. Execute consistently to book more meetings. Built by the world’s top outbound operators.
White check mark inside a black circle with a glowing green outline.
Certifications That Pay
Credentials that signal elite SDR performance to your manager, your next employer, and every AE who wants to work with you.
White check mark inside a black circle with a glowing green outline.
New Courses Every Month
New courses, playbooks, and frameworks released monthly from operators actively building pipeline right now.
White check mark inside a black circle with a glowing green outline.
AI-Powered Skill Practice (Full Library)
Rehearse cold calls, sharpen objection responses, and pressure-test your messaging so you book more meetings before you go live.
White check mark inside a black circle with a glowing green outline.
Live Expert Training Sessions
Direct access to CROs and SDR leaders helping you improve outreach, pipeline generation, and conversion in real time.
White check mark inside a black circle with a glowing green outline.
30-Day 100% Money-Back Guarantee
Try it risk-free for 30 days.

Save 20% off the quarterly rate when you commit to the full year.

If you hired a top SDR coach, invested in elite outbound training, and bought one-on-one mentorship from operators who’ve built SDR teams at Snowflake, ClickUp, and Owner.com, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
REAL WORLD VALUE
$10,000 /year
YOUR INVESTMENT:
$995 /year

FAQ

My situation is different. How do I know if this is really going to work for me?
If you are an SDR who wants to book more meetings, build better pipeline, and accelerate your path to AE, this was built for you. The SDR Mastery Path covers every stage of the outbound motion: targeting, messaging, objection handling, qualification, and execution. Whether you are brand new, stuck in a plateau, or trying to break into the top 10% of your team, the skills inside apply directly to your day-to-day.
I've tried sales training before and it didn't work. Why will this time be different?
Most sales training gives you theory with no application. pclub.io is built differently. Every course is taught by a practitioner who has run the exact motion you are trying to build. You get frameworks you can use in your next prospecting block, AI-powered practice to sharpen your skills, and live coaching to keep you accountable. This is not a one-time watch-and-forget experience. It is a system you build with.
What if I don't have time? How much time do I need to realistically set aside for this?
Courses are designed to fit around a full prospecting schedule. Most lessons are short and focused so you can apply what you learned the same day. Twenty to thirty minutes a few times a week is enough to start seeing results. The skills compound fast when you are using them in real outreach.
I'm not sure I can afford it. How do I know this will be worth the investment?
One extra meeting booked per month from better targeting or messaging pays for the membership many times over. Members routinely report booking significantly more meetings, earning promotions faster, and hitting quota numbers they had never hit before. The annual plan costs less per week than a lunch out. The question is not whether you can afford it. It is whether you can afford to keep operating without it.
What if I am not yet an SDR? Is this still for me?
If you are actively prospecting, preparing to break into an SDR role, or looking to move from SDR to AE, pclub.io will accelerate your path. The curriculum is built around the real skills hiring managers and sales leaders look for, and the certifications you earn signal to any future employer that you take the craft seriously.
Are the courses live or on-demand?
Courses are on-demand so you can learn at your own pace and revisit lessons anytime. Annual members also get access to live group coaching sessions and live bonus training with course authors.
Is signing up through this page separate from a regular pclub.io membership?
No. Signing up here gives you full access to the entire pclub.io platform, including the SDR Mastery Path, all other courses, AI practice simulations, certifications, and live coaching.
What happens if I wait?
Every quarter you wait is pipeline you didn't build and a promotion timeline you didn't accelerate. The SDRs who invest in their skills now are the ones booking meetings, earning manager trust, and moving into AE roles while others are still figuring out their cadence. The gap between average and elite compounds fast.
I'm in. What happens next?
Click the button below, choose your plan, and get instant access to the full platform. Start with the SDR Mastery Path Stage 1 and work through the curriculum in order, or jump directly to the skill you need most right now. Either way, you will be applying new strategies to your outreach within the first session.

You're One Decision Away From Your Top-Performing Self

Join the most ambitious SDRs building real pipeline, booking more meetings, and becoming the top performers on their teams. You'll get instant access to every course, certification, and live coaching session inside pclub.io, backed by a 30-day 100% money-back guarantee.