Course
How to Build an Outbound Culture
over 2,000+
Learners
Build the system, standards, cadences, and accountability your team needs to stop waiting for leads and start generating predictable pipeline.
Todd Busler
CEO of Champify
Start Course
Join learners mastering outband culture
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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Stop waiting for inbound and start building an outbound engine your team can actually sustain
Inbound dependence keeps teams reactive, tied to market swings, and vulnerable to shrinking pipeline. This course gives you Todd Busler's step-by-step system for setting outbound goals, rolling out new expectations, building operating cadences, coaching through 1:1s and team meetings, onboarding around outbound, managing performance, and turning pipeline generation into a team habit.
Before this course:
Your team depends too heavily on inbound leads to hit pipeline goals
Reps are unclear on what outbound activity actually needs to happen each week
Outbound expectations are rolled out inconsistently or met with pushback
Managers do not have strong 1:1s, team meetings, or onboarding cadences around outbound
Pipeline generation feels like a temporary push instead of a durable team culture
After this course:
You set outbound goals your reps can actually understand and hit
You communicate new expectations clearly and anticipate pushback before it derails adoption
You build outbound into 1:1s, team meetings, onboarding, and weekly operating rhythms
You use rep recipe cards, performance reviews, and actuals vs. plan to improve accountability
You run PG Tuesdays and monthly outbound experiments that make pipeline generation repeatable
MEET YOUR MENTOR
Todd Busler
Todd Busler is the CEO of Champify, as well as an experienced sales leader and sales rep with a track record of closing SaaS deals of all sizes, from SMB to Enterprise.
Todd has led the transformation from inbound-reliant teams to outbound-driven organizations inside high-growth companies. His approach is practical and operational: set clear goals, communicate expectations, build the right cadences, coach consistently, and make pipeline generation a habit the team can repeat every week.
How to Build an Outbound Culture gives founders, managers, and revenue leaders the operating system for moving from reactive pipeline to proactive pipeline creation. You'll learn how to set outbound goals, roll out expectations, incorporate outbound into 1:1s, team meetings, and onboarding, run PG Tuesdays, manage team performance, build rep recipe cards, and keep improving through testing and iteration.
Course Overview
2
Foundations of an Outbound Org
3
Operational Excellence
5
Managing Team Performance
Course info
Level
Intermediate
Topics
Founders, Coaching, Manager, Outbound, Pipeline Generation, Sales Leadership
Run Time
1h 39m
Course Resources
Calculate Your Team’s Outbound Goals
Roll Out New Outbound Expectations
Plan Your Next Outbound 1 on 1
Run an Outbound-Focused Team Meeting
Build a 30-60-90 Outbound Onboarding Plan
Create a Rep Recipe Card
Run an Outbound Performance Review
How to Build an Outbound Culture | One Pager
Trusted by top performers at…
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What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
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