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Join learners mastering cold email copywriting
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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Stop personalizing and start leading with point of view
Most sellers think cold email fails because of bad personalization. It doesn't. It fails because there's no real perspective behind it. If you've ever hit your activity targets and still missed quota, this course gives you the system to write emails buyers actually respond to.
Before this course:
You rely on personalization tricks that prove you researched but not that you understand
Your emails restate what buyers already know instead of helping them see something new
You use templates that blend in instead of copy that stands out
You treat all signals as equally valuable and send emails that fall flat
After this course:
You build a point of view from real signals so every email demonstrates insight, not just effort
You use the POV Construction Model to move from trigger to copy without guessing
You write openers that create recognition instead of generic interest
You turn a single strong email into a five-touch sequence using The POV Email Cascade
You use AI as an editing partner that sharpens your voice without replacing your thinking
MEET YOUR MENTOR
Kyle Coleman
Kyle Coleman is the Global VP of Marketing at ClickUp and a LinkedIn Top Voice. He began his career as the second Sales & Marketing hire at Looker in 2013, where he built the entire outbound motion from the ground up and scaled the SDR team from 2 to 65 people over six years — generating 45% of all new business meetings through outbound alone.
From there, Kyle led Revenue Development at Clari before becoming its CMO. He then served as CMO at Copy.ai before moving into his current role at ClickUp. That trajectory — from struggling SDR to C-suite marketing leadership in less than a decade — didn't come from finding hacks. It came from learning to lead with insight instead of activity.
Early in his career, Kyle made every mistake the course covers: polished, professional, and completely ignored. The turning point came when he stopped optimizing for personalization and started developing real point of view. At Clari, that shift moved reply rates from 2% to double digits and generated roughly three times more pipeline without increasing send volume.
Today, Kyle teaches that same framework inside pclub.io — the POV Construction Model, The POV Email Cascade, and the judgment behind both — so SDRs and sellers can stop sending clever emails buyers ignore and start building pipeline through insight that earns trust.
Course Overview
1
Your Buyer's Inbox Is Already Full
Your First Win Happens Faster Than You Think
The Only Approach That Still Works
2
The POV Blueprint
What Point of View Actually Means
What Buyers Actually Care About
How to Think Before You Write
The Credibility Code
3
Turn POV Into Emails That Earn Replies
From POV to Copy Without Guessing
Write Openers Buyers Actually Respond To
How to Scale POV Without Sounding Generic
Kyle's Quality Check Before Sending
4
Scale POV Across Multi-Touch Sequences
Turning Single Emails Into 5-Touch Sequences
Managing POV Across Multiple Personas Simultaneously
Sequence Branching Based on Engagement
5
AI as Your Editing Partner, Not Your Crutch
How to Use AI Without Losing Your Voice
Use AI to Test Your POV
Spotting Hallucinations and Misleading Insights
Personal Style Without Sacrificing Strength
6
Prove It Works and Make It Your Own
A Real Campaign, Start to Finish
The Metrics That Show You're Getting Better
Feedback Loops That Build Judgment
Creating a Team That Values Thinking
7
Your New Identity as a POV Seller
The Rules You Write By Now
Judgment When Conditions Aren't Ideal
Course info
Level
Intermediate, Advanced
Topics
SDRs, AEs
Run Time
90 min
Trusted by top performers at…
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Everything You Get to Become An Elite AE
Close More Deals, Grow Your Income, and Accelerate Your Career With the World’s #1 AE Performance Platform.
What’s included
Every Course & Transformation Path
Master every AE skill from discovery to negotiation.
Certifications That Pay
Get credentials that increase earning power and promotion speed.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI deal simulations that let you rehearse real conversations, objections, and negotiations.
Private Skill Stacker Community
Network with ambitious AEs who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top AEs — get direct feedback, guidance, and accountability on your pipeline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, and sales legends behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the monthly plan, though you are welcome to cancel any time.
What’s included
Every Course & Transformation Path
Master every AE skill from discovery to negotiation.
Certifications That Pay
Get credentials that increase earning power and promotion speed.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI deal simulations that let you rehearse real conversations, objections, and negotiations.
Private Skill Stacker Community
Network with ambitious AEs who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top AEs — get direct feedback, guidance, and accountability on your pipeline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, and sales legends behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the monthly plan, though you are welcome to cancel any time.
If you hired a top sales coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all — for less than the cost of one dinner out per week.
What’s included
Every Course & Transformation Path
Master every AE skill from discovery to negotiation.
Certifications That Pay
Get credentials that increase earning power and promotion speed.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI deal simulations that let you rehearse real conversations, objections, and negotiations.
Private Skill Stacker Community
Network with ambitious AEs who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top AEs — get direct feedback, guidance, and accountability on your pipeline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, and sales legends behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the monthly plan, though you are welcome to cancel any time.
If you hired a top sales coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all — for less than the cost of one dinner out per week.
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FAQ
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. You can start with Warm Intro Referral Selling to build your referral system right away, or choose another course that fits your next goal. Every path leads to building skills you can apply fast.
How long will it take to apply what I learn?
You can start applying the Warm Intro system immediately. The course includes templates, outreach examples, and role plays designed for real contacts in your network. Most learners get their first warm introduction within a week. If you begin with a different course, expect a similar pace—each one is built for rapid, practical application.
Will this work if my network is small?
Yes. Warm Intro Referral Selling was designed with that in mind. You’ll learn how to identify hidden champions, reconnect with past contacts, and build stronger relationships that naturally expand your reach. If you start with another course, you’ll find the same step-by-step structure for growth in that skill area.
Are lessons live or recorded?
They are recorded. Learn at your own pace, revisit modules anytime, and practice until the system feels second nature.
Is access subscription-based?
Yes. Your subscription gives you full access to all AE Mastery Path courses, live group coaching, the private AE community, and monthly skill drops. Cancel anytime with no hidden terms or fine print.
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