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Join learners mastering Social Selling & LinkedIn Prospecting
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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Stop sending cold DMs and start building warm conversations
Most sellers struggle on LinkedIn because they treat it like email. They send long pitches to strangers, rely on automation, and hope volume creates results. It doesn’t. This course shows you how to build trust with prospects before you ever ask for a meeting so conversations feel natural and pipeline grows consistently.
Before this course:
Your connection requests get ignored or accepted with no reply
You send long pitch messages that feel transactional and get ghosted
You rely on automation or volume instead of relevance and timing
Conversations stall because prospects don’t trust you yet
After this course:
You use the DM Trust Ladder to turn strangers into warm conversations
You open messages with curiosity and credibility instead of pitches
You identify high-probability prospects instead of blasting lists
You move conversations naturally toward meetings without pressure
You build pipeline consistently using modern prospecting channels
MEET YOUR MENTOR
Chris Ritson
Chris Ritson is a sales leader, founder, and investor known for building high-performing outbound teams and modern prospecting systems that generate measurable pipeline. Over more than a decade in SaaS leadership roles, he has consistently focused on revenue impact, shaping a practical approach to prospecting that prioritizes trust, relevance, and execution over volume.
He previously served as Global Director of Sales Development at Tessian and Global Head of Sales Development at Peakon, where he scaled international teams across multiple regions and helped drive significant pipeline growth during critical funding stages. Earlier at Perkbox, he progressed from SDR to Head of Sales, helping scale the organization from its first sales hire into a large commercial team while contributing to major revenue expansion.
Alongside his leadership career, Chris has founded training and community businesses focused on modern prospecting and is an active angel investor in emerging sales technology companies. Before entering SaaS, he ran his own business and relied entirely on direct messaging to acquire customers, an experience that shaped the systems he teaches today to help sellers start more conversations, build credibility faster, and consistently turn outreach into meetings.
Course Overview
1
Stop Writing DMs That Sound Like Robots
Fix Your Profile Before You Send a Single DM
Three Fatal Mistakes Killing Your Reply Rates
Three Beliefs That Separate Closers From Spammers
Your First Quick Win - Fix One DM in Five Minutes
2
The DM Trust Ladder That Turns Strangers Into Meetings
Rung 1 — Connect Without Sounding Desperate
Rung 2 — Write Opening DMs That Actually Get Replies
Rung 3 — Turn Replies Into Discovery Conversations
Rung 4 — Win the 90% Who Ignore Your First Message
Recover Cold Conversations Without Sounding Needy
3
Cherry-Pick Your Way to Better Results
The Warren Buffett Rule for LinkedIn Prospecting
Handle Every Objection Without Losing the Relationship
Stay Human When AI Writes Your Messages
4
Multi-Thread Your Way Out of Dead Ends
Why Single-Threading Kills Deals You Should Win
Ask for Internal Intros Without Looking Desperate
Get Warm Referrals From Customers and Connections
5
Your 48-Hour Sprint Starts Right Now
Build Your Hit List in the Next 30 Minutes
Track the Five Metrics That Actually Matter
Three Habits That Make You Dangerous
What Comes After You Master DMs
Course info
Level
Beginner, Intermediate
Topics
SDRs, AEs, Founders
Run Time
116 min
Trusted by top performers at…
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Everything You Get to Become An Elite AE
Close More Deals, Grow Your Income, and Accelerate Your Career With the World’s #1 AE Performance Platform.
What’s included
Every Course & Transformation Path
Master every AE skill from discovery to negotiation.
Certifications That Pay
Get credentials that increase earning power and promotion speed.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI deal simulations that let you rehearse real conversations, objections, and negotiations.
Private Skill Stacker Community
Network with ambitious AEs who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top AEs — get direct feedback, guidance, and accountability on your pipeline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, and sales legends behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the monthly plan, though you are welcome to cancel any time.
What’s included
Every Course & Transformation Path
Master every AE skill from discovery to negotiation.
Certifications That Pay
Get credentials that increase earning power and promotion speed.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI deal simulations that let you rehearse real conversations, objections, and negotiations.
Private Skill Stacker Community
Network with ambitious AEs who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top AEs — get direct feedback, guidance, and accountability on your pipeline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, and sales legends behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the monthly plan, though you are welcome to cancel any time.
If you hired a top sales coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all — for less than the cost of one dinner out per week.
What’s included
Every Course & Transformation Path
Master every AE skill from discovery to negotiation.
Certifications That Pay
Get credentials that increase earning power and promotion speed.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI deal simulations that let you rehearse real conversations, objections, and negotiations.
Private Skill Stacker Community
Network with ambitious AEs who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top AEs — get direct feedback, guidance, and accountability on your pipeline.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, and sales legends behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the monthly plan, though you are welcome to cancel any time.
If you hired a top sales coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all — for less than the cost of one dinner out per week.
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FAQ
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. You can start with Warm Intro Referral Selling to build your referral system right away, or choose another course that fits your next goal. Every path leads to building skills you can apply fast.
How long will it take to apply what I learn?
You can start applying the Warm Intro system immediately. The course includes templates, outreach examples, and role plays designed for real contacts in your network. Most learners get their first warm introduction within a week. If you begin with a different course, expect a similar pace—each one is built for rapid, practical application.
Will this work if my network is small?
Yes. Warm Intro Referral Selling was designed with that in mind. You’ll learn how to identify hidden champions, reconnect with past contacts, and build stronger relationships that naturally expand your reach. If you start with another course, you’ll find the same step-by-step structure for growth in that skill area.
Are lessons live or recorded?
They are recorded. Learn at your own pace, revisit modules anytime, and practice until the system feels second nature.
Is access subscription-based?
Yes. Your subscription gives you full access to all AE Mastery Path courses, live group coaching, the private AE community, and monthly skill drops. Cancel anytime with no hidden terms or fine print.
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