Course
Social Selling & LinkedIn Prospecting
over 2,000+
Learners
How to build warm pipeline with modern prospecting channels.
Chris Ritson
Founder & Sales Trainer
Take This Course
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Join learners mastering Social Selling & LinkedIn Prospecting
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Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Brian McCarthy
Senior Vice President of Global Sales, Gloat
I've been through a lot of discovery trainings in my career, and this is easily at the top. The best part is how immediately actionable it is. My reps walked away with exact questions, tactics, and techniques they used to improve their next sales calls.
Alex Moffitt
Global Technical Sales Manager, Fusion 360 at Autodesk
We trained our teams on Discovery Masterclass, and we're already seeing an increase in opp conversion rates. Several reps said this was the most actionable sales training they've ever done.
Jasi Johnson
Account Director at LinkedIn
Finished my quarter at 152%. Just wanted to send you a thank you note for the training and content. I finished my quarter at 152% and my half at 104% largely due to your teachings and learning from your experiences.
Griffin Casey
Sales Manager at Drift
Best disco course - I'm seeing a ton of progress on my team - especially the Cause Analysis and Negative Implications - the problems we are talking about with prospects went from leads/pipeline to CAC, Attrition, etc so it's been huge getting higher in the org.
Stop sending cold DMs and start building warm conversations
Most sellers struggle on LinkedIn because they treat it like email. They send long pitches to strangers, rely on automation, and hope volume creates results. It doesn’t. This course shows you how to build trust with prospects before you ever ask for a meeting so conversations feel natural and pipeline grows consistently.
Before this course:
Your connection requests get ignored or accepted with no reply
You send long pitch messages that feel transactional and get ghosted
You rely on automation or volume instead of relevance and timing
Conversations stall because prospects don’t trust you yet
After this course:
You use the DM Trust Ladder to turn strangers into warm conversations
You open messages with curiosity and credibility instead of pitches
You identify high-probability prospects instead of blasting lists
You move conversations naturally toward meetings without pressure
You build pipeline consistently using modern prospecting channels
MEET YOUR MENTOR
Chris Ritson
Chris Ritson is a sales leader, founder, and investor known for building high-performing outbound teams and modern prospecting systems that generate measurable pipeline. Over more than a decade in SaaS leadership roles, he has consistently focused on revenue impact, shaping a practical approach to prospecting that prioritizes trust, relevance, and execution over volume.
He previously served as Global Director of Sales Development at Tessian and Global Head of Sales Development at Peakon, where he scaled international teams across multiple regions and helped drive significant pipeline growth during critical funding stages. Earlier at Perkbox, he progressed from SDR to Head of Sales, helping scale the organization from its first sales hire into a large commercial team while contributing to major revenue expansion.
Alongside his leadership career, Chris has founded training and community businesses focused on modern prospecting and is an active angel investor in emerging sales technology companies. Before entering SaaS, he ran his own business and relied entirely on direct messaging to acquire customers, an experience that shaped the systems he teaches today to help sellers start more conversations, build credibility faster, and consistently turn outreach into meetings.
Course Overview
1
Stop Writing DMs That Sound Like Robots
Fix Your Profile Before You Send a Single DM
Three Fatal Mistakes Killing Your Reply Rates
Three Beliefs That Separate Closers From Spammers
Your First Quick Win - Fix One DM in Five Minutes
2
The DM Trust Ladder That Turns Strangers Into Meetings
Rung 1 — Connect Without Sounding Desperate
Rung 2 — Write Opening DMs That Actually Get Replies
Rung 3 — Turn Replies Into Discovery Conversations
Rung 4 — Win the 90% Who Ignore Your First Message
Recover Cold Conversations Without Sounding Needy
3
Cherry-Pick Your Way to Better Results
The Warren Buffett Rule for LinkedIn Prospecting
Handle Every Objection Without Losing the Relationship
Stay Human When AI Writes Your Messages
4
Multi-Thread Your Way Out of Dead Ends
Why Single-Threading Kills Deals You Should Win
Ask for Internal Intros Without Looking Desperate
Get Warm Referrals From Customers and Connections
5
Your 48-Hour Sprint Starts Right Now
Build Your Hit List in the Next 30 Minutes
Track the Five Metrics That Actually Matter
Three Habits That Make You Dangerous
What Comes After You Master DMs
Course info
Level
Beginner, Intermediate
Topics
SDRs, AEs, Founders
Run Time
116 min
Trusted by top performers at…
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Everything you get to build revenue skills that compound
Access the courses, practice tools, certifications, community, and expert coaching designed to turn learning into measurable performance.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Not included in the quarterly plan, though you are welcome to cancel any time.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
What’s included
Every Course & Transformation Path
Master the core skills that drive stronger conversations, better decisions, and measurable revenue performance.
Certifications That Pay
Earn credentials that signal growth, sharpen your expertise, and support your next career move.
New Courses, Every Month
Stay ahead of the market with fresh lessons, mini-paths, and frameworks released monthly from the world’s top revenue experts.
AI-Powered Skill Practice (Full Library)
Turn learning into performance with AI simulations that let you rehearse real workplace conversations, objections, and high-stakes moments.
Private Skill Stacker Community
Network with ambitious professionals who share strategies, wins, and playbooks — your new inner circle for accountability and opportunity.
Live Group Coaching
Join bi-weekly live sessions with elite mentors and top practitioners — get direct feedback, guidance, and accountability on your goals.
Live Course Author Bonus Training Sessions
Learn directly from CROs, founders, operators, and experts behind today’s fastest-growing companies.
Annual Plan Exclusive Discount
Save 20% off when you join the annual plan.
30-Day 100% Money-Back Guarantee
Included with the annual plan, so you can join with confidence.
If you hired a top coach, invested in elite courses, and bought one-on-one mentorship, you’d spend over $10,000. Inside pclub.io, you get it all for less than the cost of one dinner out per week.
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FAQ
Who is pclub built for, and what makes it different from other sales training?
pclub is built for every revenue role, from SDR to AE to CRO, and for the teams that lead them. If your performance depends on revenue skills, you belong here.What sets pclub apart is the system behind it. Most sales training is a one-time event taught by outdated trainers with no real-world credibility. pclub is a continuous Revenue Skill Transformation System, taught exclusively by the top 1% of revenue experts in the world, reinforced through AI-powered skill practice, and designed to compound over time. You are not just getting access to content. You are getting a flywheel that builds measurable skill capacity and drives real revenue outcomes.
Do I get instant access to all courses?
Yes. The moment you join, everything is unlocked. Start with whichever course or Transformation Path fits your most pressing goal and begin building skills you can apply right away. Every path is designed to move you forward fast.
How long will it take to apply what I learn?
Quickly. Every course is built for rapid, practical application, with templates, examples, and exercises designed around real-world scenarios. Most learners are putting new skills to work within their first week.
Will this work regardless of where I'm starting?
Yes. Every course and Transformation Path is built with a step-by-step structure that meets you where you are, whether you're closing your first deals or sharpening skills at the top of your game. The system is designed to compound, so every skill you build accelerates the next.
Are lessons live or recorded?
They are recorded. But pclub is not a video library you watch and forget. Each course is structured as a skill system, with instruction, homework, and AI-powered practice built in so you are actively building something repeatable, not just consuming content. Learn at your own pace, revisit modules anytime, and reinforce what you learn until the skill is yours.
Is access subscription-based?
Yes. Your subscription gives you full access to all courses and Transformation Paths, AI-powered skill practice, certifications, and the private Skill Stacker Community. Annual members also get live group coaching, live author bonus training sessions, and a 30-day money-back guarantee. Cancel anytime with no hidden terms or fine print.
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