pclub.io Has Rebranded to Caliber – Here’s the Story Behind Why
In June 2022, I was attending President’s Club in Punta Mita, Mexico with my teammates at Gong.
One night, after having a sunset dinner with my team, I went back to my room in the Four Seasons, settled down for the night, and crawled into bed.
A couple hours later, after sipping on a shot of tequila watching the moonlight over the ocean:
12:01 AM flashed red on the hotel room alarm clock.
I surged awake, heart pounding out of my chest rapidly, gasping for breath. Complete panic.
I was rushed by ambulance to the local Punta Mita hospital where I was checked for heart attack, stroke, among other things.
18 hours later, the staff broke the news:
No heart attack. No stroke.
I had an incredible panic attack. I honestly didn’t believe them. I mean, I had physical symptoms (In fact, I didn’t believe them for another 8 weeks, but that’s a story for another day).
But I later found out they were right.
It was all just a boiling steampot of anxiety and pent-up emotion that had built up for the better part of 6 months, stemming from one thing:
I no longer wanted to work at Gong.
And I was resisting that.
Don’t get me wrong, I loved the company and my teammates dearly (still do).
But I had always been entrepreneurial. I started at Gong and sub $200k in revenue, when no one knew about them. I had started a SaaS startup before then. And Gong was a big company now. The thing I once loved was now silently suffocating me.
It was time to be an entrepreneur again.
The story behind “pclub.io”
Immediately after leaving Gong, I started “shopping” for domains for me and my co-founder’s new business.
Something to do with “President’s Club” just sounded right. It’s an achievement elite salespeople hold in high esteem. And, the “founding story” of my panic attack at President’s Club in Mexico just made it all seem so right.
I also realized that many salespeople refer to President’s Club with the shorthand “P-Club” (as in “Did you make P-Club this year?”), and upon a quick search, I discovered that “pclub.io” was available for purchase.
Just like that, we had our new identity.
And the “pclub” moniker spoke directly to our mission and value proposition as a company:
To one day become the category-defining revenue skill development company. To upskill, uplevel, measure, and professionally certify the global revenue workforce.
Just like finance professionals have CFA and project management professionals have Project Management Institute, we seek to become the company that sets the standard for global revenue skill performance across the entire profession.
But therein lies the problem.
Our goal is to upskill every role in the revenue workforce.
Not just AEs.
But AEs, SDRs, AMs, CSMs, Revenue Leaders, and more.
In fact, as the first couple years in business passed, we ran into three recurring issues with the name “pclub”
Issue #1: It speaks mainly to AEs
“President’s Club” is typically an award reserved for account executives.
The customers who use us for their entire revenue org consistently gave us this feedback:
“People are loving it, but some of the non AEs – CSMs and the like – are complaining that the name “pclub.io” feels specifically designed for AEs.”
Strike one.
Issue #2: Confusing to say and read
As many in our market know, “pclub” stands for “President’s Club.”
Even so, I’d estimate that at least 30% of the people I meet pronounce it “PC Club.”
When the first few people said “PC Club,” I figured it was a fluke.
That fluke became a pattern.
Strike two.
Issue #3: It doesn’t exactly scream “enterprise”
You try walking into the office of a Fortune 500 exec and introducing yourself as “Hey, I’m Chris with pclub.”
:)
Strike three.
Case closed.
Enter, Caliber.
Christmas night, 2025.
Family asleep, I did what I usually do late at night awake alone.
Dream about the future. Envision what we could become. Plan.
I had two realizations that night, staring at the fireplace, as Christmas came to a close:
First, the vision for my business had gotten so large, that I realized, this wasn’t just some startup anymore. This could be my life’s work for the next 25+ years. My commitment and passion for this had reached that level.
The second thing I realized was I had a hard time committing to something called “pclub” as my life’s work. I needed something serious. Something institution-grade.
Caliber was it.
And the domain Caliber.io was available for $10,000.
I bought it immediately.
Merry Christmas.
But don’t get me wrong.
This wasn’t an impulse.
I had been thinking about Caliber since July.
I even wrote a detailed internal memo that outlined the five reasons I suggest we rename the business from pclub.io to Caliber.
Here they are:
1. Reflects our ambition to become a global institution.
I truly believe in the power of skills to raise economic prosperity for people.
Our vision is to raise economic prosperity across the entire revenue profession through institution-grade skill development technology, training, and education.
“Caliber” reflects that ambition quite well.
2. Encompasses all revenue roles
Becoming the highest Caliber revenue professional you're capable of is not limited to AEs. That ambition applies to:
- AEs
- AMs
- SDRs
- CSMs
- Solution Consultants
- Revenue Leadership
The power of skill development lies when you have the entire revenue org marching in the same direction. Not just isolated investment in your AE team.
3. Speaks viscerally to our customer value prop
Caliber speaks to the ambition of our customers loudly:
This is not just about learning a few hacks and tricks to close a few more deals.
This is about becoming the highest Caliber revenue professional you’re capable of becoming.
4. Reflects the “Caliber” of our Revenue Instructors
See what I did there? :)
We have nearly 50 revenue instructors that have designed our skill paths, courses, and role-based upskilling programs.
These people are the best operators in the world for the skills they teach and train.
It’s easier to get into Harvard than it is to become a Revenue Instructor with us at Caliber.
The Caliber of our revenue instructors is simply second to none.
5. Easy to understand and read
Everyone can read it. Everyone can pronounce it.
Unless you’re from the UK and prefer Calibre :)
I’ll just have to live with that one flaw, I suppose.
Plus, there is a massive… MASSIVE… Bonus reason:
Future ex teammates get to call themselves “Ex-Caliber” on LinkedIn.
Need I say more here? :)
We at the team at Caliber are excited about the future.
Hopefully this post gave you a glimpse as to why.
Ok.
The best way to keep following along with us is to tune into The Caliber Show every Monday and Friday morning.
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In a world obsessed with tools, shortcuts, and the AI flavor of the week, we focus on what actually moves the number: human performance.
Tune in to The Caliber Show here.
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