Business Challenges

When Jacci Robinson stepped into her role as VP of GTM & Growth at Anunta, she faced a pressing set of challenges that were slowing down revenue momentum and keeping the sales team from unlocking larger, more strategic deals.

At a high level, Anunta was grappling with two core business issues:

1. Low average deal size — at under $20K, significantly below the $150K target.
2. Poor close rates — hovering around 10%, with forecasted deals regularly slipping or stalling in the pipeline.

These business outcomes were downstream symptoms of deeper, systemic gaps in the team’s  skillset.

Reskilling From Transactional to Enterprise Skills

The sales org—particularly those focused on transactional VDI and desktop services—had significant room to grow in core selling competencies. According to Jacci and her Chief Revenue Officer,Terry, common skill gaps  included:

• Surface-level discovery, often failing to probe into buyer pain or business impact.
• Inadequate qualification, leading to misforecasted deals and pipeline bloat.
• Feature-messaging, not value messaging, with reps struggling to frame conversations around business outcomes.
• Lack of multithreading, champion development, or access to executive decision-makers—critical for managed services deals that could stretch into 7- or 8-figure territory.
• Technical presales team not integrated into the selling motion, often playing a passive or disconnected role.
• “Happy ears” syndrome, where reps clung to unqualified deals that ultimately went dark or slipped.

Further complicating matters, the sales team was originally built to sell low-ticket SaaS tools—not high-value managed services. The shift required a more strategic, consultative skillset, but reps were still defaulting to transactional habits.

To raise deal sizes, improve win rates, and shift the team into a more enterprise-ready sales motion, Jacci knew they needed more than live instructor level training. They needed a turnkey skill development partner capable of delivering sustained skill transformation and advanced revenue learning across discovery, qualification, value selling, and account strategy.

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Why They Chose pclub.io

The short version:

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The expanded version:

Jacci had already piloted one of pclub.io’s masterclasses and was impressed by the practical, no-fluff approach. Unlike the generic, theatrical training sessions she’d seen in the past, pclub.io’s skill tranformation and online learning paltform was tactical, grounded in real sales situations, and immediately applicable. The CRO, Terry—an industry veteran who had gone through countless training programs—agreed: the format was simple, the tools were effective, and the team was visibly energized after just the first few sessions.

But what sealed the decision wasn’t just the content—it was the delivery model. Jacci had been acting as a de facto sales trainer herself, personally facilitating modules and hosting group debriefs. It wasn’t scalable. What she needed was an outsourced enablement engine that could own the rollout, the reinforcement, and the ongoing skill development—without burdening her already overstretched schedule.

pclub.io offered exactly that: a blended model combining content, coaching, and technology. A dedicated enablement manager. Customized skill paths for different roles. Weekly reinforcement built into the workflow. And perhaps most importantly, a clear track record of helping sales teams move beyond surface-level learning and into behavioral change.

As Jacci put it, “I’m really looking for you guys to be part of a big component of the go-to-market team.”

With a growing market, an ambitious revenue target, and clear skill gaps holding them back, the Anunta team saw pclub.io as a critical lever—not just to train, but to transform.

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Outcomes

Within just a few months of partnering with pclub.io, Anunta Tech began seeing clear, measurable impact across their sales organization.

🚀 Deal Size 7x Increase

Anunta’s average deal size jumped from under $20K to $150K, aligning precisely with their original revenue goals. According to Jacci, “We attribute a lot of that to the training.” The sales team was no longer chasing small, transactional wins—they had shifted to consultative selling that targeted larger, strategic managed services deals.

🧠 Reps Selling Smarter

Discovery became a standout area of improvement. Reps began removing poorly qualified opportunities from the pipeline and showed greater rigor in how they pursued deals. “We're seeing people remove stuff from pipeline that isn’t a fit, which is really good,” Jacci shared. This translated into cleaner forecasts and less wasted sales effort.

🔧 Tools → Execution

The pclub.io skill transformation and expert-led courses didn’t just influence conversations—it reshaped sales processes. Jacci and her leadership team revamped their sales decks, messaging, and inspection cadences using frameworks pulled directly from the training. “They’re going to see even more reinforcement when they get a hold of my new decks,” she said. “It’s all pclub.io.”

📈 Reps Raving About the Training

Perhaps most notably, the internal reception was overwhelmingly positive. “I’ve never heard a sales team rave more about a sales training before,” Jacci said. “It’s practical. It’s useful. It’s really all the things.”

By elevating core skills like discovery, deal strategy, and closing motion—and embedding them across process, tooling, and leadership enablement—pclub.io helped Anunta move from product-pitching to strategic selling, unlocking a new tier of growth in the process.